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PR and Communication - Virtual Internship

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RMIT University
RMIT University
Melbourne, Victoria, Australia
Alain Grossbard OAM
Alain Grossbard OAM
Educator
(2)
4
Experience
1/10 project matches
Dates set by projects
Preferred companies
Anywhere
Any
Any industries
Categories
Communications Marketing strategy Media
Skills
writing public relations branding interpersonal social media management
Learner goals and capabilities

Virtual Internship Opportunity

Bring on one or more students to be your virtual interns! Students will work on one or more projects of your choosing over the internship period, connecting with you as needed with virtual communication tools.

Students must complete between minimum 80 hours to a maximum 120 hours at their placement that will take place between start of July to the end of October 2021 (There is some flexibility in the start and end dates.) Weekly hours can be set up individually with each company, but a minimum of 8 hours per week (1 day) must be provided for the student to successfully complete the academic course.

Due to COVID-19 restrictions, student placements will only occur virtually.

This virtual internship opportunity is credit-bearing.

Learners
Undergraduate
Any level
Project
120 hours per learner
Learners apply to projects
Expected outcomes and deliverables

The final project deliverables may include:

  • A media toolkit and public relations package
  • Article writing
  • Web content development
  • Written & designed materials for newsletter, blog, or other distribution
  • A detailed strategic communication plan
  • A final presentation/pitch
  • An executive summary
Project Examples

Students can complete a substantial project for your organization over the placement period. Providing a central project creates structure for the internship, and gives the student (and company) a tangible goal.

Students have the opportunity to apply classroom concepts to the challenges of business life as they gain valuable, relevant work experience as an intern student within your organization. Students may be able to complete work that includes but is not limited to:

Public Relations

  • Press release(s) describing your business, recent success stories, notable events
  • Copywriting and editing for print or digital media
  • One or more news articles or quotes describing your organization’s activities
  • Company branding and strategic communication plans
  • Complete press/media clippings file
  • Sample user testimonials or customer stories
  • Any other project as assigned based on current company needs.

Communications Digital/Social Media

  • Beginner to intermediate level graphic design projects
  • Updated social media platforms
  • Increased engagement/followers for appropriate platforms
  • Current competitor analysis of social/digital presence
  • Social media campaign for implementation (continued implementation)
  • Increased website usage/positive user experience ratings
Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course. Submit an electronic form confirming the agreed upon scope and expectation.

Provide a dedicated contact who will supervise the student. The contact must be available to answer periodic emails or phone calls over the duration of the project to address students' questions. The contact must have professional experience and/or training in the work the intern is doing and be able to provide guidance and feedback on the work. Must submit an evaluation to the instructor.

Provide a project(s) or ongoing work that will require minimum of 80 hours and maximum of 120 hours of work over the internship period.