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2024 Design and Develop Marketing Communication Plans

MKTG6117C
Closed
RMIT University
RMIT University
Melbourne, Victoria, Australia
Alain Grossbard OAM
Alain Grossbard OAM
Educator
(2)
4
Timeline
  • July 15, 2024
    Experience start
  • October 25, 2024
    Experience end
Experience
2 projects wanted
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries
Categories
Public relations Social media marketing Communications Market research Marketing strategy
Skills
target audience marketing communications marketing communication planning online communication digital marketing social media research
Learner goals and capabilities

Looking to elevate your organization, and bring it to the next level? Bring on students from RMIT to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools.


Part 1: Research and interview your organization. Our team will delve deep into your company's background, values, and goals. They will also conduct interviews to gain insights into the unique aspects of the product that can be leveraged for effective marketing communication. 

Part 2: Prepare marketing communication plan information. The students will compile the information gathered to outline key marketing communication objectives, target audiences, and messaging strategies. 

Part 3: Design a marketing communication plan. Based on the information collected, our team will design a comprehensive marketing communication plan that will incorporate a mix of mediums, including digital marketing, social media, traditional advertising, and more, tailored specifically to the company's product. 

Part 4: Present to the organization/client. Our students will present the marketing communication plan to you, seeking the company's input and feedback to ensure it aligns perfectly with their vision and mission. 

Part 5: Finalize marketing communication plan. Upon receiving your feedback, our team will make any necessary revisions and finalize the marketing communication plan for your approval. 

Learners
Diploma
Any level
15 learners
Project
75 hours per learner
Educators assign learners to projects
Teams of 2
Expected outcomes and deliverables

Deliverables are negotiable, and will seek to align the needs of the students and the organization.

Some final project deliverables might include:

  1. A 10-15 minute presentation on key findings and recommendations of the marketing communication plan
  2. A detailed report including their research, analysis, insights and recommendations for the marketing and communication plan
Project timeline
  • July 15, 2024
    Experience start
  • October 25, 2024
    Experience end
Project Examples

Students in groups of 3 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis.

Project activities that students can complete may include, but are not limited to:

  • Summarize outcomes and finding to relevant stakeholders e.g. Client, Instructor, etc.
  • Identify marketing communication mix options such as advertising; personal selling and direct marketing; discounts and promotions; public relations and messaging; direct marketing; sponsorships
  • Compare advantages and disadvantages of communications mix
  • Cover legislative and ethical requirements relevant to marketing communication plan
  • Select marketing communication mix according to marketing communication brief
  • Prepare budget and timeline proposal (the budget costs need to be referenced and accurately detailed. The timeline may be formulated as a Gantt chart)
  • Establish success measures for marketing communication plan such as key performance indicators, metrics; response and feedback; track engagement; turnover; reach, etc.
Companies must answer the following questions to submit a match request to this experience:

Be willing to adjust to the challenges of working across timezones. This may mean occasionally working out of hours. We will likewise be willing to make similar adjustments.

Be available for a minimum of 3 -4 teleconferences with students in Aug, Sept, Oct

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course. We need our company contact, CEO and general management to be present for the pitch.

Provide a dedicated contact who is available for video conferencing and social media interaction, as well as to answer periodic emails or phone calls, over the duration of the project to address students’ questions.

Be available for a final 2 hour teleconference session for students to pitch their ideas.